INFLUENCER MARKETING

IN MY ROLE AS AN 1824 MARKETING REPRESENTATIVE, I LED A TEAM OF 10 REPS FROM ACROSS THE U.S. TO FORMULATE AND PUT INTO PRACTICE AN INFLUENCER MARKETING STRATEGY PLAN.

IN OCTOBER 2019, MY TEAM PRESENTED THE STRATEGY AND SYSTEMS THAT WOULD BE IMPLEMENTED ACROSS THE ENTIRE GROUP OF 80+ REPS IN 1824.

BELOW'S VIDEO, EDITED BY JAMIE MCNEIL, FEATURES SOME OF MY INFLUENCER WORK FROM 2019.  

ACTIVISM IN THE NEW BRUNSWICK COMMUNITY

DURING MY TIME AT RUTGERS UNIVERSITY, I WAS ABLE  TO WORK ON A PROJECT THAT HIGHLIGHTED THE FOOD INSECURITY OF THE NEW BRUNSWICK (NJ) STUDENTS AND COMMUNITY.

IN A TEAM OF SIX STUDENTS, WE PRODUCED, EDITED AND PRESENTED THE VIDEO THAT YOU SEE BELOW. 

 
 
 

CAPSTONE FOR DIGITAL COMMUNICATIONS MINOR

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TOPIC: IMPROVING INFLUENCER MARKETING STRATEGY

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